Vehicles like this are in high demand across the European market! iCAUR Debuts New Concept Car at Beijing Auto Show

(SeaPRwire) –   BEIJING, April 24, 2026 — The 2026 Beijing International Auto Show is approaching fast. Chery Group’s iCAUR is set to make a global debut with its “To Infinity and Beyond” concept, revealing a new concept vehicle to the world for the first time.

This newly revealed concept car offers the first glimpse into iCAUR’s upcoming product series, while also demonstrating the brand’s continued drive towards a more sophisticated and future-oriented direction.

According to projections by the Global Automotive Research Institute, the global market for boxy vehicles is expected to surpass 7.5 million units by 2030. Europe is set to represent over 30% of this market with an 18% annual growth rate, solidifying its position as the primary growth engine worldwide. Driven by Europe’s progress toward carbon neutrality and the rising trend of the Urban Outdoor lifestyle, a new path for growth has opened up in the new energy mobility sector. iCAUR, as a novel category of next-generation new-energy boxy vehicles, challenges traditional perceptions and sets a definitive new global trend in mobility.

iCAUR has demonstrated its global competitiveness in Southeast Asia and the Middle East. The V23 model led sales of new-energy boxy vehicles in Southeast Asia for several months, achieving top-tier sales figures in Thailand and winning international awards. Meanwhile, the V27 gained popularity following its debut in the Middle East, establishing a premium brand image. This success across different regions bolsters iCAUR’s global expansion efforts.

Leveraging this momentum, iCAUR plans to enter the European market to lead the premium new-energy segment, providing ideal solutions for outdoor enthusiasts and families across Europe. The brand addresses the discomfort associated with traditional off-road vehicles and the limitations of urban cars for outdoor use, transforming solitary outdoor activities into shared experiences for family and friends—effectively shifting the focus from “For You” to “To All.”

With a focus on the Urban Outdoor theme, iCAUR surpasses conventional automotive design standards. It features a range of over 1,000km for intercity and long-distance travel, 224mm of ground clearance for better passability, and a 2,900mm wheelbase offering ample space for family and outdoor gear, making it perfectly suited for European roads. The vehicle delivers reliable performance in rainy and mountainous conditions and includes simple yet practical intelligent features.

Through flexible customization, all-terrain reliability, and a minimalist design aesthetic, iCAUR has integrated the Urban Outdoor ethos into its DNA. As a distinct new category of vehicle, it introduces a practical and high-quality mobility solution to Europe, spearheading trends in personalized and scenario-based transportation.

The iCAUR 2026 International Business Summit represents a significant milestone in the company’s European strategy. The event will reveal iCAUR’s market layout for Europe, along with customized models and the next-generation AIMOGA robot. iCAUR intends to collaborate with global partners to strengthen its footprint in Europe and capitalize on the industry’s growth.

Contact Person: Zeng Zhaoqing
Email: cengzhaoqing@mychery.com
Website: https://www.icaurglobal.com/

Photos accompanying this announcement are available at: 

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