SEOUL, South Korea, Jan. 08, 2026 — WePlay, a social entertainment platform cherished by young people worldwide, has officially announced a limited-time collaboration with the highly popular Korean IP “ZANMANG LOOPY.” This event, named the “ZANMANG LOOPY Healing Season,” will run from January 9 to January 15, offering WePlay users a pink winter celebration complete with virtual outfits, interactive entertainment, and emotional well-being.
ZANMANG LOOPY is an extremely popular Korean online IP character. Her distinctive “tsundere” personality and “whimsical” temperament have garnered a substantial following, particularly among younger users.
Immersive Features: Unlock New Pink Social Expressions
Throughout the “ZANMANG LOOPY Healing Season,” WePlay has extensively customized several interactive features, incorporating the charming elements of ZANMANG LOOPY across the platform:
- Limited-time ZANMANG LOOPY Pop-up Store: An immersive “ZANMANG LOOPY Pop-up Store” has been established within WePlay, featuring a variety of collaboration items.
- Winter Warmth Savings Campaign: As a token of appreciation for users, a unique top-up feature has been introduced. Any amount of gold coins topped up will receive an additional bonus.
- Value Pack & New Stickers: New collaborative virtual gifts and animated stickers will significantly enhance user interaction within voice rooms and games, making communication more vibrant and enjoyable.
About WePlay & WEJOY PTE. LTD.
WePlay is a social entertainment platform designed for young people, seamlessly integrating gaming, entertainment, and social functionalities. It offers a range of popular features such as voice rooms, party games, singing competitions, and “Who’s the spy,” which are highly favored by young users in South Korea and globally. WePlay is dedicated to providing an online entertainment experience that is “play-and-chat, easy socializing.”
WEJOY PTE. LTD. operates WePlay. Established in 2020 and headquartered in Singapore, WEJOY specializes in the social gaming sector, focusing on the development of creative and engaging entertainment experiences. The company’s core mission is to “bring joy and friends to young people worldwide,” with an overarching vision to “connect people through play, leading the global trend in online social entertainment.”
This partnership between WePlay and ZANMANG LOOPY represents more than just an IP integration; it signifies another significant endeavor by WePlay to explore the “social + IP” emotional marketing strategy. Moving forward, WePlay will continue to collaborate with premier global partners to curate more diverse and heartwarming social entertainment experiences for its user base.
Media Contact:
Company: WEJOY PTE. LTD.
Contact: Bryant Qi
Email: bryantqi@wejoysg.com
WeJoy Website:
WePlay Website:
