VILNIUS, Lithuania, Jan. 09, 2026 — BTCC, the world’s longest-running cryptocurrency exchange, has launched its 2026 New Year Trading Festival, the platform’s first campaign of the year, featuring an unprecedented $10 million prize pool — one of the largest seasonal reward programs in the industry.
Split into two phases, the campaign is designed to reward BTCC’s growing global trading community as the exchange enters 2026 with strong momentum, following its recent recognition as Best Centralized Exchange (CEX) at the BeInCrypto 100 Awards.
“This New Year Trading Festival is our way of giving back to the incredible community that has supported BTCC’s growth,” said Marcus Chen, Product Manager at BTCC Exchange. “With a $10 million prize pool, we’re rewarding our users in appreciation of their trust and ongoing support, and we’re excited to recognize both experienced traders and new users who choose BTCC as their trading platform.”
The New Year Trading Festival features two distinct competitions held across its two phases. Running from January 4 to January 30, 2026, Phase 1 includes a Futures Trading Competition with a 1.9 million USDT prize pool (where higher trading volumes unlock larger rewards) and a Profit Rate Competition offering 100,000 USDT to top performers.
In addition to USDT awards, the top three winners in the Futures Trading Competition will receive premium prizes:
- 1st Place: A 100-gram gold bar (valued at 15,000 USDT)
- 2nd Place: 2 ETH (valued at 6,200 USDT)
- 3rd Place: A MacBook Pro (valued at 3,500 USDT)
Phase 2 campaign details will be announced later in January.
The New Year Trading Festival’s timing follows BTCC’s recent achievement at the prestigious 2025 BeInCrypto 100 Awards, where the platform was honored with the “Best Centralized Exchange – Community Choice” award. This recognition, determined by community voting, underscores BTCC’s strong relationship with its user base and commitment to transparency, security, and putting the community first.
To learn more about the New Year Trading Festival, visit [link] for complete campaign details.
About BTCC
Founded in 2011, BTCC is a leading global cryptocurrency exchange serving over 10 million users across 100+ countries. Partnered with 2023 Defensive Player of the Year and two-time NBA All-Star Jaren Jackson Jr. as its global brand ambassador, BTCC delivers secure, accessible crypto trading services with an unmatched user experience.
Official website: [link]
X: https://x.com/BTCCexchange
Contact: press@btcc.com
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