(SeaPRwire) – BEIJING, April 25, 2026 — The 2026 Beijing Auto Show, which kicked off on April 24, marked a major milestone for Chery Group’s iCAUR, as the brand unveiled two core highlights: the ROBOX concept vehicle and the right-hand-drive (RHD) variant of the V27. Both offerings were introduced by Dr. Su Jun, Chief Executive Officer of iCAUR.
The ROBOX concept vehicle embodies iCAUR’s research into future mobility solutions. Taking its name from a blend of “ROBOT” and “BOX,” it follows a future-classic design ethos that pairs timeless proportions with forward-thinking design elements. It debuts a new design language that combines a streamlined OneBox silhouette with a high ground clearance structure, striking a balance between aerodynamic performance and off-road capability. Standout features including split round and rectangular lighting units, uncluttered modular surfaces, and a fully reimagined cabin space form its distinct technology-focused identity.
Displayed alongside the ROBOX, the right-hand-drive V27 signals iCAUR’s ongoing global expansion efforts. The left-hand-drive version of the V27, positioned as a boxy new energy vehicle with classic design styling, has already earned a strong market reception in China and the Middle East. Its combination of unique appearance and practical performance has driven growing recognition among users in these regions.
Developed as a global model, the V27 meets five-star safety standards in both China and Europe, while also adapting to the operational requirements of right-hand-drive markets. Its launch supports the brand’s expansion into Southeast Asia and Oceania, where varied driving environments and user demands call for localized solutions. This model demonstrates iCAUR’s ability to turn global standards into practical, market-aligned products.
Beyond its product portfolio, iCAUR continues to build out its global user ecosystem. In cooperation with China National Geographic, the brand is rolling out “The Grand Tour,” a global exploration program created to connect users with diverse natural landscapes and cultural experiences.
Meanwhile, in line with its core concept that every iCAUR vehicle is unique, the second season of the iCAUR Player Carnival invites users worldwide to join co-creation activities via vehicle customization projects, with selected works set to be exhibited at the SEMA Show. A wide array of customized variants of the V23 and V27 will also be on show at the brand’s booth, highlighting the brand’s focus on personalization and user-led design.
At the exhibition booth, the AIMOGA robot was presented as an interactive feature, showcasing iCAUR’s exploration of intelligent technologies beyond vehicle products. Through real-time interaction and scenario-based applications, it reflects the integration of mobility solutions, artificial intelligence, and user experience optimization.
As iCAUR extends its footprint to more than 40 countries and regions, backed by an expanding network of global partners, the 2026 Beijing Auto Show represents another key step forward in the brand’s global development journey.
About iCAUR
iCAUR is a new-energy vehicle brand built for global users, rooted in the philosophy that “Classic Never Fades.” By combining timeless design with cutting-edge technology and global quality standards, iCAUR aims to become the top choice for users looking for a new-energy SUV with lasting appeal and versatile performance.
Contact Person: Zeng Zhaoqing
Email: cengzhaoqing@mychery.com
Website: https://www.icaurglobal.com/
Photos accompanying this announcement are available at:
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