GWM Presents Global Range at Auto China 2026, Stressing Trust Over Hype

(SeaPRwire) –   Beijing, China, May 05, 2026 — GWM showcased its comprehensive global product lineup at Auto China 2026, delivering a clear message to the automotive industry: while artificial intelligence and price competition dominate media attention, the company remains committed to prioritizing safety, reliability, localization, and long-term brand trust.

“Intelligence is a bonus, but safety is the foundational zero,” said Parker Shi, GWM’s international president, in a media interview held at the event. “Ten years ago, vehicles had no intelligent features, and people drove perfectly fine.”

Shi’s perspective stands out in an industry increasingly focused on software-defined innovation. He asserts that true differentiation will ultimately come down to safety, reliability, and brand integrity. At the same time, he cautions against the short-sighted practice of launching too many brands in pursuit of immediate market share. “You would never buy a Rolex from a convenience store,” he remarked. “A brand isn’t like wheat—you can’t just harvest it and move on.”

The executive also distances GWM from China’s intense price-cutting battles. Frequent reductions, he argues, diminish resale value and ultimately betray customer interests. “That’s not a viable business model,” Shi stated. “It’s a race to the bottom. We choose to compete through value, not prices.”

Instead, GWM is intensifying its focus on deep localization. “In South European markets, roads are narrow and parking is a daily challenge—vehicles under 4.5 meters prove most effective,” Shi explained. “Localization isn’t just a compliance item. It’s essential for survival.”

On the exhibition floor, GWM presented concrete evidence of this commitment through its product offerings. The company brought together 1,500 overseas dealers and media representatives, unveiling a six-seat luxury SUV named the WEY V9X, off-road hybrid models including the P300 and P500 Hi4-T, and even a 2,000cc eight-cylinder motorcycle under its SOUO brand. The V9X utilizes GWM’s new ONE platform, which supports multiple powertrain options including PHEV and BEV configurations, while the TANK 700 incorporates the VLA large model architecture.

Shi emphasized that GWM’s ultimate objective is to gradually build genuine trust with consumers worldwide.

“Honor your commitments, no matter what,” he said, describing the relationship between a brand and its customers as an evolving process: “First, I know you; then, I believe you; next, I trust you; finally, I love you.”

As automakers at Auto China 2026 compete to shape the future of mobility through artificial intelligence, electrification, and aggressive pricing strategies, GWM uses this platform to highlight an alternative approach. The company maintains that sustainable global growth depends not only on technological advancement but equally on the consistent delivery of safe, reliable, and trustworthy products across diverse markets.

CONTACT: Carol Wang, globalmarketing@gwm.cn