Tokyo, Japan, Oct. 20, 2025 — Tokyo Lifestyle Co., Ltd. (Nasdaq: TKLF), a retailer and wholesaler based in Tokyo, specializing in Japanese beauty and health products, sundry goods, luxury items, electronics, collectible cards, trendy toys, and other items across Hong Kong, Japan, North America, Thailand, and the United Kingdom, has announced a collaboration. Its Hong Kong subsidiary, Tokyo Lifestyle Limited, has entered into a cooperation agreement and a supplementary agreement (collectively, the “Agreements”) with HK Artemis Limited (“HK Artemis”), a private company in Hong Kong, to boost online sales via the Company’s shopping mall app (the “App”) in Hong Kong.
As per the Agreements, Tokyo Lifestyle will transfer ownership of the App to HK Artemis by January 1, 2026, with payments made by HK Artemis in installments over three years.
Furthermore, Tokyo Lifestyle has granted HK Artemis a three-year, non-exclusive license to use the “TokyoLifestyle” trademark and associated brand identifiers for the App and its related online business. This license is contingent upon HK Artemis achieving specific minimum sales targets and investment commitments.
The aim of this collaboration is to increase Tokyo Lifestyle’s online sales, broaden its market reach, and unlock opportunities for long-term growth by utilizing HK Artemis’ extensive experience in online operations. The Company anticipates this will lead to a better understanding of customer preferences. By improving the relevance of offerings to individual users, the partnership is expected to increase conversion rates, strengthen customer engagement, and boost overall sales and revenue growth in Hong Kong’s competitive market.
Mr. Mei Kanayama, Principal Executive Officer of Tokyo Lifestyle, stated: “We are excited to partner with HK Artemis to further expand our App-based sales in Hong Kong. Hong Kong has been a key market for us, where we’ve established a large multi-channel sales network of directly-operated and franchise stores. As consumer behavior changes, digitalization and online channels have become crucial to our long-term growth strategy. By leveraging HK Artemis’ expertise in e-commerce apps and strengths in online sales, combined with our strong branding and diverse product range, we believe this collaboration will accelerate sales growth, improve brand recognition, and drive market expansion. We are optimistic about further extending our cooperation with HK Artemis to create lasting value for both companies.”
About Tokyo Lifestyle Co., Ltd.
Tokyo Lifestyle Co., Ltd. (formerly known as Yoshitsu Co., Ltd), headquartered in Tokyo, Japan, is a retailer and wholesaler of Japanese beauty and health products, sundry products, luxury products, electronic products, collectible cards, trendy toys, and other products in Hong Kong, Japan, North America, Thailand, and the United Kingdom. The Company’s product range includes beauty products (cosmetics, skincare, fragrance, and body care), health products (over-the-counter drugs, nutritional supplements, and medical supplies and devices), sundry products (home goods), collectible cards and trendy toys (Pokémon cards, BE@RBRICK and other trendy products), and other products (food and alcoholic beverages). The Company sells its products through directly-operated physical stores, online stores, and to franchise stores and wholesale customers. For more information, please visit the Company’s website at .
Forward-Looking Statements
This press release contains forward-looking statements as defined in Section 21E of the Securities Exchange Act of 1934, as amended, and the U.S. Private Securities Litigation Reform Act of 1995. These statements involve risks and uncertainties and are based on current expectations and projections regarding future events and financial trends that the Company believes may affect its financial condition, results of operations, business strategy, and financial needs. These forward-looking statements can be identified by terms such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “potential,” “continue,” “is/are likely to,” or similar expressions. The Company is not obligated to update these statements to reflect future events or changes in expectations, except as required by law. While the Company believes these expectations are reasonable, it cannot guarantee their accuracy and advises investors that actual results may differ materially from anticipated results. Investors are encouraged to review other factors that may affect the Company’s future results in its registration statement and other filings with the U.S. Securities and Exchange Commission.
For more information, please contact:
Tokyo Lifestyle Co., Ltd.
Investor Relations Department
Email:
Ascent Investor Relations LLC
Tina Xiao
President
Phone: 1-646-932-7242
Email:
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