(SeaPRwire) – BEIJING, April 25, 2026 — The Beijing Auto Show 2026, which commenced on April 24, served as a significant platform for iCAUR, where the brand unveiled two key highlights: the ROBOX concept car and the right-hand-drive (RHD) V27. These were presented by Dr. Su Jun, CEO of iCAUR.
The ROBOX concept car embodies iCAUR’s vision for future mobility. Its name, a fusion of “ROBOT” and “BOX,” reflects a future-classic design philosophy that blends contemporary proportions with forward-thinking design elements. It introduces a design language that combines a streamlined OneBox silhouette with a high-clearance structure, achieving a balance between aerodynamic efficiency and off-road capability. Notable features include split round and rectangular lighting, clean modular surfaces, and a reimagined cabin space, all contributing to a distinct technological identity.
Displayed alongside the ROBOX, the right-hand-drive V27 underscores iCAUR’s ongoing global expansion efforts. The left-hand-drive version of the V27, a new energy boxy vehicle characterized by its classic design, has already achieved significant market success in China and the Middle East. Its distinctive styling and practical functionality have contributed to its growing popularity among consumers in these regions.
Engineered as a global model, the V27 adheres to five-star safety standards in China and Europe and has been adapted for right-hand-drive markets. Its introduction is intended to support the brand’s expansion into Southeast Asia and Oceania, regions where varied driving conditions and user preferences necessitate localized solutions. This model exemplifies iCAUR’s capability to translate international standards into practical, market-appropriate products.
In addition to its product offerings, iCAUR is actively developing a global user ecosystem. In collaboration with China National Geographic, the brand is launching “The Grand Tour,” a global exploration initiative designed to connect users with diverse landscapes and cultural experiences.
Furthermore, acknowledging the unique nature of each iCAUR vehicle, the second season of the iCAUR Player Carnival invites global users to engage in co-creation through vehicle customization projects, with selected creations to be showcased at the SEMA Show. The booth will also feature a range of customized V23 and V27 models, illustrating the brand’s commitment to personalization and user-centric design.
The AIMOGA robot was a featured interactive element at the exhibition booth, demonstrating iCAUR’s exploration of intelligent technologies. Through real-time interaction and scenario-based applications, it highlights the integration of mobility, AI, and user experience.
As iCAUR expands its presence to over 40 countries and regions, supported by an expanding network of global partners, the Beijing Auto Show represents another significant milestone in the brand’s global development trajectory.
About iCAUR
iCAUR is a new-energy vehicle brand designed for global consumers, founded on the principle that “Classic Never Fades.” By integrating design with advanced technology and adhering to global standards, iCAUR aspires to be the preferred choice for users seeking new-energy SUVs that offer enduring character and versatile capabilities.
Contact Person: Zeng Zhaoqing
Email: cengzhaoqing@mychery.com
Website: https://www.icaurglobal.com/
Photos accompanying this announcement are available at
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