JETOUR Progresses ‘Travel⁺’ Strategy with Dual Brand Presentation at Auto China 2026

(SeaPRwire) –   BEIJING, April 26, 2026 — JETOUR International officially launched its “Travel+” strategy during the 2026 Beijing International Automotive Exhibition (Auto China 2026). Making their debut joint appearance, JETOUR and SOUEAST displayed a comprehensive product matrix and robust hybrid off-road technologies, fully highlighting their accomplishments in global operations. The “Travel⁺” strategy launch event was attended by over 1,200 international dealers, media representatives, and KOLs.

“The automotive industry has historically defined vehicles through performance metrics and technical specifications. However, users are now redefining vehicles based on their lifestyles. For us, ‘Travel⁺’ is not merely a combination of scenarios, but an integrated ecosystem that connects products, services, and content to users’ journeys,” stated Ke Chuandeng, President of JETOUR International.

Full-Scenario Lineup Assembled: Hybrid Technologies Redefine Off-Road Standards
At the auto show, JETOUR expanded the scope of its “Travel+” strategy by, for the first time, integrating the complete product lineups of both the JETOUR and SOUEAST brands under a single strategic framework. The JETOUR T Series continues to target the light off-road segment, the G Series focuses on the premium off-road segment, while SOUEAST dedicates itself to urban mobility, further enriching the “Travel+” landscape. Through comprehensive advancements in products, technologies, and ecosystem, JETOUR demonstrates another significant leap in its globalization to partners and users worldwide.

This strategy is reflected in JETOUR’s full-scenario product lineup, which covers urban mobility, light off-road, and premium off-road. It includes the SOUEAST S08 DM and concept vehicle S10; the JETOUR T Series models such as T1, T2, T2 i-DM, and the concept model TX; the G Series all-terrain premium hybrid off-road SUV G700, along with its customized version; the upcoming high-end hybrid pickup F700; and the concept vehicle G600. Additionally, JETOUR presented its all-terrain hybrid off-road technologies, including the GAIA Architecture, C-DM high-efficiency hybrid technology, and the XWD intelligent four-wheel-drive system.

Alan Walker: Interpreting the Spirit of “Travel+” Through Music
At the JETOUR booth, the company officially announced world-renowned EDM Producer Alan Walker as its Brand Ambassador and unveiled the customized JETOUR T2. Alan shared the creative inspiration behind his song “Forever Young” and his interpretation of the “Travel⁺” concept: “Every time I travel to a new destination, I rediscover the world and myself. I have always believed that music and travel share a common spirit. Both are journeys of exploring the unknown self and pursuing freedom.”

Paula Scher: Shaping the Premium Design Language of the G Series
At the G Series booth, world-leading Design Master Paula Scher appeared to share the core visual language of “Ridge of Steel” she created for the G Series, emphasizing its premium identity. She remarked, “When I first saw the car, the G700 stood out immediately. Drawing inspiration from the Himalayas—the dramatic peak and the majesty of nature—the design reflects a spirit of ambition and challenge. The ‘Ridge of Steel’ concept captures these qualities perfectly. It is highly recognizable and memorable. The contrast within the car is striking; the interior is very luxurious. The exterior is powerful with sleek lines, but the interior feels like a limousine. Suddenly you find yourself in an exquisite situation while traversing incredibly rocky terrain.”

Brand Globalization: Trusted by 2.26 Million Users
JETOUR is accelerating its global expansion, with cumulative worldwide sales exceeding 2.26 million vehicles to date. JETOUR has entered 100 countries and regions globally and established over 2,000 sales and service outlets, while SOUEAST has entered 48 countries and regions, demonstrating strong local competitiveness in key markets like Egypt, with its brand influence steadily growing.

Looking forward, JETOUR will persist with the “Travel+” strategy, establish roots in global markets with a more open mindset, and build a more comprehensive product matrix. Together with global partners, JETOUR aims to extend the reach of “Travel+” to every corner of the world, writing a new chapter in global development.

JETOUR international – jetourinternational.pr@gmail.com
JETOUR AUTO
Jinhua Road, Jiujiang District
Wuhu, Anhui, 241000
China
Tina Liu