iCAUR V23 Tops Sales and Reputation in Southeast Asia’s Boxy SUV Market

(SeaPRwire) –   WUHU, China, April 17, 2026 — Ever since its global debut, iCAUR, the strategic new energy brand under Chery Group, has earned widespread popularity across the globe for its V23 model. Its unique characteristics and comprehensive performance make it a highly sought-after option in the new energy boxy SUV segment. In Southeast Asia’s new energy vehicle market, it has maintained strong momentum, holding the top sales position in the region’s new energy boxy SUV category for consecutive periods. These robust market results are a clear testament to its global appeal.

This milestone directly reflects the iCAUR V23’s dual breakthroughs in both public reputation and market share across core regional markets including Thailand, Indonesia, and Malaysia. When it launched at the Indonesia International Motor Show in February, the V23 took home three major awards: Best APM Outdoor Activity, Favourite New Car Launch, and Favorite Newcomer Car Brand. The model also received more than 300 blind pre-orders, making an immediate splash in the local market.

In the Thai market, the V23 has delivered benchmark-level performance, with cumulative sales exceeding 4,000 units. It has ranked first in the boxy pure EV SUV segment for two consecutive months, and has entered the list of top five EV models by registration volume in Thailand. At the 2026 Model of the Year Awards, it won the Best Performance Compact SUV EV and Best Boxy Style titles, earning wide recognition for its strong performance in both sales and reputation. In Malaysia, the V23 has also posted strong results, with over 1,800 units delivered since its local launch and positive feedback from local consumers.

The core reason a model can maintain its leading position in overseas markets is that its product design matches local driving demands. Southeast Asia has complex terrain, with large numbers of mountainous areas and unpaved roads. Local users also have high requirements for off-road capability, space practicality, and suitability for daily commuting. The iCAUR V23 is developed specifically to meet these key demands. With a 43° approach angle, 41° departure angle, and 210mm high ground clearance, the vehicle can easily handle both urban commutes and outdoor excursions. Its 2,735mm long wheelbase also provides spacious cabin and cargo space, making it suitable for solo travel, family trips and other diverse use scenarios.

The V23’s solid performance in Southeast Asia is also supported by multiple authoritative certifications. The model has received a five-star safety rating from ASEAN NCAP, becoming the first pure electric boxy SUV to earn this honor. Its cage body structure made of 70% high-strength steel, paired with more than a dozen advanced driver assistance systems (ADAS), provides comprehensive safety protection for both drivers and passengers. The V23 also ranked first in the mid-size pure electric SUV category of the 2026 China New Energy Vehicle Automotive Performance rankings released by J.D. Power, further proving its product strength for global markets.

High-quality products can continuously unlock market potential and bring more pleasant surprises to users. The iCAUR V23 has built a highly flexible modification ecosystem that meets the personalized needs of users across different regions, further improving its market adaptability. At the upcoming 2026 Beijing Auto Show and the iCAUR International Business Summit, the brand will display a variety of modified versions of the V23, fully demonstrating its customization potential and scenario expansion capabilities. AIMOGA robots and robotic dogs will also make an appearance at the iCAUR exhibition booth. Stay tuned for more updates!

Company: Chery Group
Contact Person: Zeng Zhaoqing
Email: cengzhaoqing@mychery.com
Website: https://www.icaurglobal.com/
City: Wu Hu

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